Get a sample of the new Pampers; Win a year’s supply of diapers; Your baby can star in a Baby Relay commercial

Babies are champions sporting their own high performance diaper – Pampers Cruisers with Dry Max. Pampers has completely redesigned its Cruisers diapers without sacrificing performance.

The new Pampers Cruisers with Dry Max helps lock wetness away up to 12 hours, making this it's driest diaper ever.

Team USA athletes and their families, have been provided branded Team USA Pampers Cruisers with Dry Max as they head to Vancouver for the Olympic Winter Games.

Samples:

•Team USA diapers are not for sale, but starting today, you can request a free sample three-pack of Pampers Cruisers with Dry Max on Pampers. If the sample sent includes a diaper stamped Team USA (randomly inserted in select sample packs), your baby will win a year's supply of Pampers diapers

•Baby Relay commercial: Did you know that a cruising baby in one day can take as many steps as a marathon runner in a race, and a nine-month old baby can crawl up to 400 meters in 20 minutes?

Parents will have the ability to upload a video of their baby crawling from left to right, beginning February 12 and randomly selected videos will be compiled into a Pampers Cruisers Diapers with Dry Max "Baby Relay" commercial which will air during closing day of the Olympic Winter Games.

About Pampers Swaddlers and Cruisers with Dry Max:
•They are new high performance diapers and the biggest innovation for the Pampers brand in the last 25 years. Pampers has invented the Dry Max technology to improve the current Swaddlers and Cruisers core. The Cruisers diaper is 20 percent thinner. This hard-working diaper helps lock wetness in and is Pampers' driest diaper ever.

•For baby: Dry Max™ technology helps lock wetness in for up to 12 hours. The new thinner core gives baby freedom to move and play with all-around softness to keep him comfortable

•For mom: The thinner design allows mom to carry or store more of them within less space. She can also be confident that she is getting a hard working diaper for the same great price

•For the world: Reduce your impact on the environment. If current North American Pampers Swaddlers and Cruisers users switch to the new Pampers with Dry Max, they will throw away the weight of a billion less diapers every three years. (Based on 08/09 volume for Swaddlers/Cruisers.)

Pampers Cruisers with Dry Max has:

•New Dry Max technology - our driest ever - to help lock wetness in up to 12 hours

•Twenty (20) percent less bulk, making it Pampers' thinnest, driest diaper

•Softer outer cover for comfort inside and out

•Tapered design

•Sesame Street® characters (Sesame street® is a licensed character with Pampers in North America)

•Will be offered for the same price as current Pampers Swaddlers and Cruisers

About the Dry Max Technology:

•Dry Max describes the new core of Cruisers and Swaddlers diapers

•It allows for the removal of the paper pulp found in current Swaddlers and Cruisers, resulting in a thinner and less bulky core
•The thinner core is enabled by the new Absorbent Gelling Material (AGM). The AGM is more permeable, meaning it locks wetness in faster than previous AGM.

Available:

•The Dry Max technology will be available in Pampers Swaddlers diapers for new babies in March

•Pampers Swaddlers and Cruisers with Dry Max will be available at mass, discount, baby specialty, grocery and eRetail stores where Pampers products are sold

Athletes:
These athlete families will be sharing their Vancouver experiences from their babies' point of view throughout the Olympic Winter Games via photos and videos on Pampers.com.

•Chad Hedrick, 2006 Olympic gold medal speed skater

"It makes perfect sense for me to be talking about Pampers Cruisers Diapers with Dry Max since it is a performance diaper. As an athlete, I understand that wearing high performance gear can mean the difference between coming in first place or fifth. And as a parent, I look for high performance gear for my daughter, Hadley," Hedrick said.

With his unconventional technique and unique style, Hedrick quickly rose to the top of the speedskating world having won the 2004 all-around during the World Championships, and following it up by becoming the third U.S. winter Olympian to take three medals in a single Games, during the 2006 Olympic Winter Games in Torino. A recent World Cup gold medal winner at the Calgary Olympic Oval and currently juggling fatherhood responsibilities, Hedrick is not only a winner on the ice, but also at home.

"With the Torino Games success in my rearview mirror, I've rekindled my passion for skating and am ready to make new memories and once again go for the gold at the Vancouver 2010 Olympic Winter Games," Hedrick said.

•Noelle Pikus-Pace, 2007 World Skeleton - U.S. Olympic Hopeful

Going into the 2006 season, Pikus-Pace was favored to win gold in the Olympic Winter Games in Torino, but a tragic accident during the U.S. Olympic Team Trials shattered that dream when she was hit by a runaway bobsled, leading her to suffer a compound fracture to her right leg. After a miraculous six-week recovery, Pikus-Pace made her comeback and went on to win the World Skeleton Championships by the largest margin in history. Furthering her accomplishments, in 2008, she became a proud mother to her daughter, Lacee.

"Winning a medal this year would go beyond a celebration all my own; it would truly be a win for my entire family who have been a significant source of strength and support for me," Pikus-Pace said. "We're all on this Olympic journey together, and we consider ourselves a team. We're delighted to include Pampers Diapers as part of that extended team and definitely plan to have some fun 'playing' along the way."

"In gearing up for competition, I always look for gear that's not only spirited, but more importantly, items that won't sacrifice my performance, and I want the same for my daughter," Pikus-Pace said. "The fact that Pampers Cruisers Diapers with Dry Max are smaller in size means that they'll also take up less space as we pack and head off together to Vancouver."