‘Steal A Base,
Steal a Taco’ promotion celebrates fans with millions
of free
Doritos® Locos Tacos if a base is stolen during the 2012 MLB World Series
If you're like us, and the combination of
two of America’s favorite flavors used to create the Doritos® Locos Tacos wets your appetite, Taco Bell® is now pairing the spirit of its tagline live más with the 2012: the Major League Baseball (MLB) World Series.
MLB and Taco Bell are teaming up to give everyone in America the chance to get the best selling taco of 2012 free. In its biggest MLB promotion of the year, Taco Bell’s “Steal a Base, Steal a Taco,” will reward everyone in the U.S. with a free Taco Bell Doritos® Locos Tacos if any player steals a base during the World Series, which begins on Wednesday, Oct. 24 on FOX.
If the first stolen base occurs during games one through
four, America will get free Doritos® Locos Tacos on Tuesday, Oct. 30, from 2
p.m. to 6 p.m., local time at all participating Taco Bell locations. If the
first stolen base occurs during games five through seven, America can redeem
their free tacos on Monday, Nov. 5, from 2 p.m. to 6 p.m., local time at
all participating Taco Bell locations.
Beginning Oct. 24, fans are invited to visit www.mlb.com/stealataco, for more information on how to receive a free taco. Taco Bell® is giving everyone in the U.S. the chance to get a free Doritos® Locos Tacos.
Limit one free taco
per person.
Fans can also share their
predictions on Taco Bell’s Facebook
page of when the first stolen base will happen. On Twitter, they will be invited
to join @TacoBell in supporting
their favorite baseball players and campaigning for
#stealataco.
Doritos Locos Tacos features a shell made out of Nacho Cheese Doritos chips on the outside, with the classic tastes of the Taco Bell crunchy taco on the inside: 100 percent premium seasoned beef, crisp shredded lettuce and real cheddar cheese - YUM!
Available exclusively at participating Taco Bell restaurants nationwide, the suggested retail price for the Doritos® Locos Tacos is $1.29 (170 calories; 9g total fat) and $1.69 for a Doritos® Locos Tacos Supreme (200 calories; 11g total fat) with reduced-fat sour cream and diced tomatoes. No wonder it's been so popular since its national launch in March. Taco Bell has sold more than 230 million Doritos® Locos Tacos so far this year.
If a base is stolen during regulation or extra innings play by any player for either team in any game of the 2012 MLB World Series, Taco Bell will offer every person in the U.S. the opportunity to obtain one free Doritos® Locos Tacos at participating Taco Bell restaurants in the United States.
Subject to official rules found in-store and online at www.mlb.com/stealataco beginning Oct. 24. Eligible consumers can obtain their free taco on Tuesday, Oct. 30, (if base is stolen in Games 1- 4) or, Monday, Nov. 5, (if base is stolen in Games 5-7) only.
To obtain the free taco, you must visit any participating Taco Bell in one of the 50 United States or District of Columbia between 2 p.m. and 6 p.m. local time on the Redemption Date only, and request a Free Doritos® Locos Tacos.0
While supplies last.
Limit one Free taco per person.
Void where prohibited.
Offer valid at participating Taco Bell locations.
About
Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc.,
(NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant.
Taco Bell serves made to order and customizable tacos, burritos, and
specialties such as the exclusive Doritos®
Locos Tacos, gourmet
inspired Cantina Bell™ Menu and lower calorie Fresco
Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell® Foundation for Teens. Taco Bell employs more than 150,000 team members in nearly 6,000 restaurants across the United States, and has more than 350 franchise organizations that proudly serve more than 36 million customers every week.
Follow: Twitter @TacoBell and @TacoBellTruck
Subscribe: http://www.youtube.com/tacobell
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