Free e-Book from Haagen-Dazs
to Help Protect Häagen-Dazs
As summer beaches, sand castles, and vacations begin to give way to colder weather, and shorter days, we can thank Häagen-Dazs brand for helping preserve our memories. Wonderful moments are being kept alive in a special e-book by Häagen-Dazs.
Available today for free download (e-reader store links included below), the “Ode to Summer” e-book helps celebrate summer moments made like no other® using fan submitted tweets and photos. The e-Book was created as part of the “Häagen-Dazs 50 Summer Moments” campaign with the help of Chef Alex Guarnaschelli and a series of guest authors and contributors.
Throughout the summer, fans across
the country posted their most cherished summer moments on Twitter and Instagram
using hashtag #HDmoment. From the hundreds of thoughtfully-crafted and engaging
submissions, fifty were selected as ithe nspiration for this love
letter to summer.
Since June, the Häagen-Dazs
brand has donated $25,000 to honey bee research at the University of
California, Davis, plus an additional $5 for every #HDmoment submitted, helping
to guarantee another 50 summers full of savory moments for us all. Häagen-Dazs will donate an additional $5 for every download of
the e-Book up to $50,000 – bringing the total donation to $75,000.
Honey bee colonies – which are responsible for one third of the world’s food
supply – are dying at an alarming rate, posing a serious risk to our
natural food supply. This includes many of the ingredients that define Häagen-Dazs
super premium ice cream.
1 comment:
love any company that gives back to students, especially with literacy!
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