Chick-fil-A® is kicking off college football by offering a free Chick-fil-A® chicken sandwich to any customer wearing sports-related apparel on Labor Day, Monday, Sept. 7.
The Chick-fil-A kickoff game, pitting the University of Alabama against Virginia Tech, will be held at 8 p.m. EDT on Saturday, Sept. 5, at the Georgia Dome in Atlanta and televised on ABC.
On Monday, Sept. 7, from 10:30 a.m. to 8 p.m., customers can visit any participating Chick-fil-A restaurant wearing their favorite sports-related apparel and get a free Chick-fil-A chicken sandwich. Appropriate attire includes any article of clothing with a sports team logo – from a little league uniform to a favorite professional or collegiate jersey, hat, t-shirt, socks or other accessory.
“Last year’s inaugural Chick-fil-A kickoff game was a huge success, and we are thrilled to see the excitement building for this year’s event,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing. “This promotion has proved to be a great way to celebrate the beginning of college football season, and what better way to celebrate than giving away the original Chick-fil-A sandwich?”
Chick-fil-A also developed an online campaign to promote the sandwich giveaway, http://www.chickenwave.com/, where fans create a virtual version of a stadium fan “wave” for a chance to win various prizes. The site incorporates photos of fans’ faces and allows users to invite friends to join their “section.”
The first 250,000 people to join the Wave will receive a coupon for a free Chick-fil-A® chicken sandwich. The next 750,000 fans who join will receive a coupon for a free Coke Zero. Through Oct. 31, the chain will conduct a daily drawing among all Chicken Wave users for a $50 Chick-fil-A gift card. Chick-fil-A will also reward the largest wave section with a free 2010 Chick-fil-A Cow Calendar which includes monthly coupons redeemable for free Chick-fil-A food.
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