Do misleading ads influence you?

  

Quick Review of False and Misleading Tricks Used In Ads

You may not know it, or want to admit it, but what you see isn't what you get. Advertisers get paid to make products more visually tantalizing in advertisements so you will buy them. To do that they have to use tricks to fool you. 

If you drool over that gleaming pure honey flowing over steamy mashed potato you’ve seen on TV, hold your horses. You’re likely salivating over motor oil and freshly microwaved wet tampon placed behind the potato. These are some of the common techniques used by ad people to make products more visually tantalizing in advertisements. 

Other tricks include:

• Use of hairspray to make fruits and vegetables appear fresh
• Replacing actual ice cream with mashed potato for a more solid appearance
• Putting antacids to create fizzle in soda

To show the disparity between ads and actual products, we’ve found an infographic that compares the fake shoot and real product of popular food, hotel and fashion brands. Alarmingly, the actual items look a lot different from their ads.

Walmart’s ad match guarantee

Walmart’s corporate ad match guarantee

We’re committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.