Target partners with CNET to offer unbiased expert product reviews on top electronics

Target Corp. announced a partnership with CNET – a consumer electronics and tech news – to provide you with CNET Editors’ Picks for Target, in time for the holiday season. This is the first collaboration of its kind between a major retailer and a top industry expert, and is part of a larger, ongoing partnership between the two.

Beginning Sunday, you can shop the electronics department with more confidence and ease thanks to unbiased expert reviews that will appear with select electronics items both on-shelf  at Target stores and within the “Expert Review” tab on Target.com.

CNET Editors’ Picks for Target will feature 25 product reviews across Target’s electronics department. CNET editors rated products based on ease of use, style and value - the three criteria most important to you. These product reviews will be clearly visible on-shelf with signage prominently featuring the CNET logo and qualifying criteria, such as “Best first digital SLR” for the Nikon D3100. You can use the QR code on the signs to access the full product review on Target.com. CNET Editors’ Picks for Target will also be promoted on the Target.com electronics’ homepage where you can access product reviews under the “Expert Review” tab found on each product’s page.


As part of the partnership, you can visit Target.com to read CNET editors’ reviews on more than 300 devices, and find Target’s circular promotions featured within the CNET.com Marketplace section, updated weekly. Help and how-to videos featuring CNET editors Sharon Vaknin and Brian Cooley will provide tips and advice on getting started with the season’s must-have electronics and will be available in Target stores and at Target.com later this holiday season.

Will this make a difference to you when you are shopping for electronics this holiday season? Will you read the CNET reviews prior to making a purchase? Will your purchase be at Target?