Toys“R”Us, Inc. today announced it has launched Toys“R”Us Movies, a new digital entertainment service that provides instant access to movies and TV shows. Available at ToysrusMovies.com, the service features more than 4,000 titles.
The service has easy-to-use, customizable parental controls to help parents choose appropriate content for their family’s viewing. Toys“R”Us Movies is powered by Rovi Corp., a global leader in digital entertainment technology solutions.
Toys“R”Us Movies offers immediate access to the digital library of content for streaming and download. The service features new movie releases the same day they hit retail store shelves, and television shows the day after they air, with no subscription required.
Select new releases are offered before they go on sale, such as DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted, which has been made available for digital download nearly two weeks before the DVD is available in stores. Once customers select movies or television shows from Toys“R”Us Movies, they can be downloaded and stored in a personal library for future viewing. For offline viewing, the Toys“R”Us Movies download player is offered for PC users.
Access to Toys“R”Us Movies from Multiple Electronic Devices
Beginning today, users can stream available content on PCs, Macs and Adobe Flash- enabled devices. The company will expand the service to additional web-enabled devices in the coming months, including Blu-ray players, televisions, tablets and more. High-definition content will also be made available in the near future. Later this fall, Toys“R”Us Movies will launch dedicated iOS and Android apps.
Toys“R”Us Movies App to Be Featured in tabeo App Store
The Toys“R”Us Movies app will soon be available for tabeo, the new Wi-Fi tablet designed and developed by Toys“R”Us, as one of the 7,000 free apps in the tabeo App Store. tabeo will be introduced exclusively at Toys“R”Us stores nationwide and online at Toysrus.com on Oct. 21 for $149.99.
User-Friendly Navigation Helps Families Browse Among More Than 4,000 Titles
Kid-friendly content and easy navigation tools are provided. Users can browse by age, from toddler to young adult; character, such as Barbie and Batman; genre, including Animation and Family; and more. The site also offers curated movie collections for browsing convenience, such as “Classic Disney” and “Spooky Stories.” Holiday-themed collections will be featured seasonally. Toys“R”Us Movies users will also have access to bonus content from popular movies, such as extended scenes and free 10-minute movie previews.
Movies start at $2.99 for a 24-hour rental, and at $5.99 for a licensed digital download or stream. Television shows start at 99 cents, with the majority priced at $1.99. Gift cards will be available later this fall in Toys“R”Us stores nationwide, just in time for the holidays. The site also features a Wish List tool, which allows users to add movies and TV shows they would like to view to a Wish List that is saved to their account. For example, kids can browse content, add desired movies and TV shows to their Wish List, and parents can review the Wish List to determine what’s suitable for their family.
Easy-to-Use Parental Controls
Parents can rest assured their children are watching appropriate movies and television shows through ToysrusMovies.com. Users must be 18 years or older to register for an account. Along with an account password, parents can create a unique PIN that is required to make any changes to account settings, including the option to require the PIN be entered prior to obtaining any content.
The site also provides easy-to-use, customizable parental controls that allow parents to choose to display only titles with specific movie and television ratings when searching the site. For example, using their unique PIN, parents can choose to block content rated PG-13 from being searchable or displayed on this site.
Leading Service Provider and Top Entertainment Studios Provide Incredible Content
To ensure a seamless user experience, Rovi will provide ongoing customer support to Toys“R”Us Movies users. Customers can connect quickly and easily with representatives via e-mail, phone and live chat on ToysrusMovies.com.
To provide the best family entertainment, Toys “R” Us will offer content from leading entertainment companies including, 20th Century Fox, Anderson Digital, Gaiam Vivendi Entertainment, Lionsgate/Summit, Magnolia Pictures, NBC Universal, Paramount Pictures, Phase 4 Films, Sony Pictures Home Entertainment, Starz Media, The Walt Disney Studios and Warner Bros. Entertainment Inc. Additional content from these and other studios will be added on a continual basis.
Great Deals Available Now at ToysrusMovies.com
Customers popular family-friendly movies and television shows available now at great prices include movies that will be on sale through Oct. 16:
- Hotel for Dogs – originally $9.95, now $7.99
- The School of Rock – originally $9.95, now $7.99
- Spider-Man – originally $11.95, now $7.99
- The Karate Kid (2010) – originally $9.95, now $5.99
- Planet 51 – originally $9.95, now $7.99
- Cloudy with a Chance of Meatballs – originally $9.95, now $7.99
Toys“R”Us will have in-store signage, e-mail blasts, print and online advertisements to launch ToysrusMovie.com. Facebook fans will also receive updates on special offerings from Toys“R”Us. Movies.
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