Target "kicks" shoppers for walking in its doors; Join the launch party today

Shoppers looking for bargains can find a little something extra at Target. This morning, Target announced it is rewarding customers for walking in it's doors.


Target partnered with Shopkick, a free mobile app you can get on your iPhone or Android. Once the app is on your phone, each time you walk into a Target store and open the app, you are rewarded with “kicks” or points.  

 Here’s how it works:

Download the free app, and open it as you walk into Target.  Shopkick’s location-based technology recognizes you’ve arrived, and greets you with a gift:  kicks, which show up instantly on your phone.

Once you hit a set number of kicks, you can redeem them for rewards like Target gift cards right on your phone.  You can continue racking up kicks by using your phone to scan specific product barcodes inside the store.  Along the way, the app offers coupons, discounts and other rewards.

A fun diagram showing how it works, plus more background on the app can be found on Target’s online mag, A Bullseye View.

In celebration of launch, Target is hosting a nationwide launch party, offering you 300 kicks when you walk into Target today. The party will continue next week with 200-kick walk-ins, Friday through Monday.

Shopkick is also celebrating with their “Smile and Say 'Nationwide!' campaign.  Take a crazy picture of yourself at your favorite Target store, and send it to shopkick at contest@shopkick.com for a chance to win 2500 kicks! There will be a winner every hour from 10 a.m. to 5 p.m. PDT today.

If you go today let us know how it went.