Hellmann's launchs its first-ever live Chicken Challenge today 12:10 ET

Hellmann's is launching its first-ever Chicken Challenge - a series of head-to-head chicken dish challenges to help moms diversify their dinner routine. You should try one of the great, easy recipes for dinner.

What: Hellmann's Live Chicken Challenge
Where: Live stream at Facebook.com/Hellmanns
When: Today, Sept. 20 at 12:10 pm EST
Who: Celeb dad and actor Mark Consuelos, renowned chef Tim Love and lifestyle expert Sissy Biggers

How you can participate!
Help spread the word by sharing on your favorite social networks up to six times before the event at 12:10 PM ET, and be entered to win one of six gift cards from One2One Network (1) x $250 Visa Gift Card, (5) x $50 Visa Gift Card. Check your twitter stream because RT's by followers count toward your six!

One post must be between 11am-12pm ET today to be eligible. If you can't be around, maybe schedule it.

Here are a few suggested posts you can consider:

Watch @MarkConsuelos @cheftimlove & @sissybigg face off for @Hellmanns #ChickenChallenge! Tue 9/20 @ 12:10PM ET http://on.fb.me/ndZezh

See @Hellmanns kick off their #ChickenChallenge w/ @MarkConsuelos @cheftimlove & @sissybigg Tue 9/20 12:10PM ET http://on.fb.me/ndZezh

Join @MarkConsuelos @cheftimlove & @sissybigg for @Hellmanns #ChickenChallenge LIVE event Tue 9/20 @ 12:10PM ET http://on.fb.me/ndZezh

Need to diversify your dinner routine? Join the LIVE @Hellmanns #ChickenChallenge event! 9/20 @ 12:10PM ET http://on.fb.me/ndZezh

... or make up your own but post must include #ChickenChallenge and http://on.fb.me/ndZezh to be eligible for drawing.

Remember to vote for your favorites. And, come back weekly to enter the sweepstakes.

"Disclosure: I was entered for a chance to win a Hellmann's® prize package in exchange for this post.  No monetary exchange took place. All opinions are my own."