
Logos also create value. Interbrand’s 14th Best Global Brand reported there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list.
Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo cost a million dollars. On the other end, some popular logos like Twitter and Google cost almost next to nothing.
It’s an interesting world of logos we have here. Far from puny, arbitrary doodles, they are calculated, big business strategy with one thing in mind: that you remember them in your sleep.
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Author: Alex Hillsberg
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