Barbara's Beat: Tide® survey: 65% of Hispanic consumers discard garments ruined by bleach and home remedies

Tuesday, February 26, 2013

Tide® survey: 65% of Hispanic consumers discard garments ruined by bleach and home remedies




 Other survey findings show consumers

do not find home remedies fully effective


According to a new survey released by Tide®, effective stain removal without damaging fabrics is a top concern for consumers when doing laundry, especially when it comes to white garments. 

However, using conventional treatments like chlorine bleach or home remedies do not always offer the expected results. Hispanic consumers who use bleach for their whites have experienced their garments turning yellow and dingy (32 percent), while 80 percent of those surveyed felt home remedies (like vinegar, lemon, salt, and dish soap) work only on some stains.

Visit the Tide website to learn about the money back guarantee.

The toughest stain to take out is food, according to 56 percent of Hispanic consumers surveyed, followed by dirt with 21 percent. Make-up stains came in third place, with 13 percent. Interestingly, when it comes to breaking the “rules of wearing white”, eating greasy or messy food is the most common activity people do while wearing white garments, followed by putting on make-up.

“Laundry can be a complex process, as consumers not only look to getting their garments clean but also need to address concerns like stain removal and ensuring their fabrics stay looking new for as long as possible,” said Raquel Rozas, PandG Brand Manager for Tide.

“Understanding what consumers need is at the core of our research and development process to create products and solutions that make the laundry regimen easy and effective, like Tide Vivid White + Bright and Boost which help remove stains without the damage that chlorine bleach or other treatments can have, while keeping whites looking like new, wash after wash,” added Rozas.

Other survey findings show when it comes to caring for their white garments, a majority of consumers (68 percent of Hispanics and 63 percent of non-Hispanics) want a detergent that both whitens and brightens, and leaves fabrics looking like new.

Tide Vivid White + Bright and Boost are designed to give your laundry an extra boost for the peskiest of stains, and they are safe to use on colors because they don’t contain chlorine or chlorine-containing bleaching agents.




Stain removal tips from the Tide® fabric care experts:




  • The best defense in removing stains is to treat them immediately. Make sure you blot up liquid spills or scrape off solid buildup with the edge of a dull knife. Work from the outer edge to center of the stain — and don't rub.

  • Always check the care label first, pretest stain removal products, and make sure to rinse and inspect the washed (or treated) garment before drying.

  • When it comes to protein-based stains (like blood, dirt or baby food), it's best not to use hot water to soak or wash items, the heat may set the stains.

  • With oil-based stains, it's the opposite: pretreat with detergent (make sure to work the detergent into the stain and let it set for 10 – 15 minutes), then wash the garment in the hottest water safe setting.


For more laundry care and stain removal tips and solutions, visit the Tide website and also follow Tide on Facebook.

Barbara's Beat was not paid nor provided a product for this post.


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